A/B testing represents one of the most powerful optimization strategies available, yet execution separates winners from those spinning wheels. A/B testing on landing pages increases conversions by up to 30%, while personalised CTAs outperform generic ones by 202%, and placing CTAs above the fold generates 304% more clicks than below. ...

Vinayak Baranwal

Last edited on November 12, 2025

December 15, 2024 No Comments