The features of flexibility along with user-friendliness make WooCommerce an outstanding e-commerce solution when paired with WordPress. Improve functionality occurs when store owners introduce custom product fields to their WooCommerce system. The fields enable store owners to obtain extra data that helps generate custom products while delivering enhanced interaction for users.
This straightforward guide will walk you through adding custom product fields to WooCommerce using clear and accurate code snippets, real-world examples, benefits, and alternatives via plugins.
Custom product fields produce multiple advantages to boost interaction quality with customers and improve operational process efficiency. Common use-cases include
Custom fields not only heighten customer satisfaction but also improve data accuracy, facilitate tailored offerings, and boost sales.
To add custom product fields manually, you’ll need to insert code snippets into your theme’s functions.php or utilize a dedicated plugin like Code Snippets.

Here’s the corrected and working snippet to add a custom field to the WooCommerce product data tab:
add_action('woocommerce_product_options_general_product_data', 'add_custom_product_text_field');
function add_custom_product_text_field() {
echo '<div class="options_group">';
woocommerce_wp_text_input(array(
'id' => '_custom_product_text_field',
'label' => __('Custom Text Field', 'woocommerce'),
'placeholder' => 'Enter custom details here',
'desc_tip' => true,
'description' => __('Provide extra product details or instructions.', 'woocommerce')
));
echo '</div>';
}
Next, ensure your data is saved when products are updated:
add_action('woocommerce_process_product_meta', 'save_custom_product_text_field');
function save_custom_product_text_field($post_id) {
$custom_field_value = isset($_POST['_custom_product_text_field']) ? sanitize_text_field($_POST['_custom_product_text_field']) : '';
update_post_meta($post_id, '_custom_product_text_field', $custom_field_value);
}
Finally, display the custom data on your product pages:
add_action('woocommerce_single_product_summary', 'show_custom_product_text_field', 25);
function show_custom_product_text_field() {
global $post;
$custom_field_value = get_post_meta($post->ID, '_custom_product_text_field', true);
if (!empty($custom_field_value)) {
echo '<div class="woocommerce-custom-field">' . esc_html($custom_field_value) . '</div>';
}
}

Consider an online store specializing in personalized mugs. Customers can add names or special messages directly through a custom text field:
Don’t just customize your products—supercharge your entire store. Power your WooCommerce site with blazing speed, bulletproof security, and expert support—24/7.
If manual coding is not your preference, plugins offer easy-to-manage, user-friendly interfaces. One highly recommended plugin is Advanced Custom Fields (ACF).
Follow these steps to add custom fields using ACF:
Install and activate Advanced Custom Fields from your WordPress admin.

Navigate to Custom Fields > Add New and create a new field group targeted at “Products.”

Define fields such as text, textarea, select boxes, or radio buttons and save the changes.
Implementing custom product fields in WooCommerce significantly enhances product flexibility, customer engagement, and business performance. Whether through code or plugins, custom fields are a powerful tool for elevating your online store’s potential. Start customizing today to boost your user experience and sales.

Hassan Tahir wrote this article, drawing on his experience to clarify WordPress concepts and enhance developer understanding. Through his work, he aims to help both beginners and professionals refine their skills and tackle WordPress projects with greater confidence.