Executive Summary
The ecommerce market in the world has grown to surpass sales totaling more than 6 trillion a year, with an expectation of growing to 7.4 trillion by 2025. With AI increasingly influencing product discovery engines, with AI Overviews integrated into Google search engines now visible on ...
What is a Multi-Vendor Marketplace? Understanding the Business Model
Before exploring specific marketplace platforms, beginners need to understand what multi-vendor marketplaces are and how they differ fundamentally from traditional single-vendor ecommerce stores. A multi-vendor marketplace is an online platform where multiple independent sellers (vendors) offer their products through ...