In 2025, search is increasingly a routing system, not just a list of blue links. AI decides which entity (brand, product, place, or person) should answer a user's needs right now. That decision hinges on two checks: who can be trusted and where the value is actually ...
Local citations remain fundamental to local SEO success in 2026, yet 73% of customers lose trust in businesses displaying inconsistent information online. NAP (Name, Address, Phone) consistency can boost local search rankings by up to 16%. At the same time, businesses with complete, consistent citations across major platforms see 25% ...