The SaaS marketing will be tremendously different from what it was before. As AI-based personalization has become table stakes, community-based growth challenges product-based growth, and retention metrics are being squeezed, SaaS marketers have a new rulebook.
What is SaaS Marketing?
SaaS marketing remains fundamentally the selling of recurring-revenue software, ...
Executive Summary
The ecommerce market in the world has grown to surpass sales totaling more than 6 trillion a year, with an expectation of growing to 7.4 trillion by 2025. With AI increasingly influencing product discovery engines, with AI Overviews integrated into Google search engines now visible on ...