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How to Fix Broken Links in WordPress (With and Without Plugins)
Last edited on June 11, 2025

Broken links (dead links) are hyperlinks on your website that no longer lead to the intended content. Instead of showing a page, they return an error (usually a “404 Not Found” message). Broken links commonly occur if you delete or move a page without updating the URL or if there’s a typo in the link address. These “dead ends” might seem minor, but they can quietly harm your site. Not only do they frustrate visitors who can’t get the information they expected, but search engines also see broken links as a sign of poor maintenance. This can hurt your SEO – Google may reduce your rankings if it finds many broken links, and users who hit broken links often leave your site (increasing your bounce rate). In this guide, we’ll explain how to find and fix broken links in WordPress, both using handy plugins and through manual methods, so you can keep your site running smoothly for both users and SEO.

Overview: Why Broken Links Matter

Broken links are essentially hyperlinks that point to nowhere – the target page doesn’t exist or can’t be reached. When a visitor clicks a broken link, they typically see a 404 error instead of the content they wanted. Common causes include deleting a post/page (or changing its URL) without adding a redirect, moving your site to a new domain, or linking to external pages that have moved or gone offline. Typos in URLs can also create broken links.

Why should you care? Broken links negatively impact both user experience and search engine optimization:

  • Poor User Experience: Visitors who encounter broken links can become frustrated. They were interested in something you offered to link to, and hitting a dead end might lead them to leave your site in disappointment. Too many broken links can make your site feel unprofessional or poorly maintained.
  • SEO and Credibility: Search engines like Google consider a site with many broken links as poorly maintained or outdated. Broken links waste “crawl budget” (Google bots hit 404s instead of real pages) and squander link equity (an internal link leading to a missing page passes no SEO value). Google algorithms may lower your rankings if your site has numerous broken links, as it signals neglect. Also, any broken internal link means the potential SEO benefit of that link is lost. In e-commerce, a broken link could even mean a lost sale.
  • Indexing Issues: If your site navigation or sitemap contains broken links, search engine crawlers might have trouble indexing your content properly. For example, if an important page is broken or linked incorrectly, it might not get indexed at all, hurting your visibility on search results.

In short, broken links are like little cracks in your website foundation – invisible at first but gradually undermining your site performance and reputation. Fortunately, WordPress offers solutions to detect and fix these broken links proactively. The next sections will cover the top plugins for finding and fixing broken links (with their pros and cons), followed by step-by-step instructions to resolve broken links without using a plugin.

Top 4 WordPress Plugins to Fix Broken Links (Pros & Cons)

Using a plugin is the easiest and fastest way to hunt down broken links on your WordPress site. A good broken link checker plugin will scan all your pages and posts, list any dead links, and often allow you to fix or remove those links right from your WordPress dashboard. Below, we review four of the most trusted WordPress plugins for fixing broken links, including their advantages and drawbacks:

1. Broken Link Checker (by WPMU Dev)

Broken Link Checker

Broken Link Checker is one of the most popular solutions, with over 700,000 users, for automatically detecting broken links on WordPress sites. This plugin (maintained by WPMU Dev) crawls through your posts, pages, comments, and even custom fields to find any URLs that lead to errors. It can even spot missing images and broken embedded media. All detected issues are compiled in a dashboard where you can edit or unlink the bad links in bulk – without having to manually open each post. Broken Link Checker runs periodic scans of your site and can send you email notifications when new broken links are found, so you stay on top of link health.

Pros:

  • Comprehensive Scanning: Monitors your entire site (posts, pages, comments, etc.) for broken internal and external links and even flags missing images and redirects. No section of your site goes unchecked, ensuring “no URL is missed” in scans.
  • Easy Bulk Fixes: Provides a centralized broken links dashboard where you can edit URLs or remove (unlink) broken links in seconds without editing each page manually. This saves a ton of time – you can fix dozens of links with a few clicks.
  • Alerts and Reports: It can notify you via email or WP dashboard when it finds broken links. You also get detailed reports with filtering options (by error type, status code, etc.), making it easy to prioritize critical issues.
  • Flexible Scanning Options: Offers both cloud-based scanning and local scanning modes. The cloud engine checks links using an external server (faster scans with no load on your site), while the local engine uses your server (no external connection needed). You can choose either mode; the cloud option is 20× faster and avoids server strain for large sites.
  • Free and Multisite-Friendly: The plugin is completely free to use (developed by a reputable WP company). It also supports WordPress Multisite, letting network admins monitor broken links across multiple sites from one place.

Cons:

  • Performance Impact: The biggest drawback is that continuous scanning can be resource-intensive. Running frequent scans on a large site may slow down your site or strain your database, especially if using the local scan mode. Some managed hosts even used to disallow older versions of this plugin for this reason. It’s recommended to schedule scans during off-peak traffic times to minimize any potential slowdowns. The latest version of Cloud Scan mitigates this, but the initial setup still might momentarily spike resource usage when indexing all links.
  • Dashboard Clutter: If you have hundreds of broken links, the plugin report list can become long. While it’s good that it finds everything, some users might feel overwhelmed by the volume of notifications for every broken link. You’ll need to regularly clean up and dismiss false positives to keep the report manageable.
  • Potential False Positives: Sometimes, a link might be reported as broken due to a temporary timeout or a site blocking the checker bot. You might find links marked “broken” that actually work when visited manually (e.g., if a site had a momentary issue or blocked the plugin user agent). You can mark such links as “not broken” in the plugin, but it requires a bit of manual verification.

Despite these cons, Broken Link Checker remains one of the most trusted tools to proactively catch dead links on WordPress. If you configure it smartly (e.g., use the cloud engine and reasonable scan intervals), it can save you from SEO damage by finding broken links fast while minimizing performance impact.

2. Broken Link Checker by AIOSEO

Broken Link Checker by AIOSEO

Broken Link Checker by AIOSEO is a relatively new entrant brought by the makers of All in One SEO. Unlike the traditional Broken Link Checker plugin, this one is built as a SaaS-powered service that connects to your site. The plugin offloads the heavy link scanning work to AIOSEO external servers, so it won’t slow down your website or get blocked by web hosts that ban local link checkers. Once installed, it crawls your site links (both internal and external) and provides a broken links report in your WordPress dashboard. You can filter the results by link status (404 not found, 500 error, redirected, etc.) and edit or unlink broken links directly from the report interface.

Pros:

  • No Performance Hit: A key advantage is that it uses AIOSEO cloud servers for crawling, so your WordPress site’s performance is unaffected. This means you get the benefits of automated link scanning without the typical resource usage. It also avoids host restrictions (e.g., some hosts block local crawlers) since the checks come from outside.
  • Monitors All Links: It checks both internal links (within your site) and external outbound links. You’ll be alerted if any internal page link is broken or if any external site you linked to goes dead. This comprehensive monitoring keeps your content up-to-date.
  • Granular Control: The plugin setup allows you to choose what to scan – for example, you can include/exclude certain post types or ignore links with certain domains or patterns. This is handy if you want to, say, skip scanning a particular section of your site or certain affiliate links.
  • Detailed Reporting: The broken links report shows the URL, the HTTP status (404, 500, etc.), and where the link appears on your site. This makes it easy to identify the cause of the issue. It even distinguishes between broken links and redirects. The interface is user-friendly for quickly fixing or removing links.
  • Beginner-Friendly (Wizard + Free Tier): Upon activation, a setup wizard helps configure the service. There is a free plan that lets you scan up to 200 links per month, which is sufficient for many small sites. This lets beginners try it out at no cost. If your site has more links, you can upgrade for higher limits, but basic usage won’t cost anything upfront.

Cons:

  • Limited Free Scanning: The free version restricts you to checking 200 links (internals) per month. Medium to large sites will easily exceed this, meaning you’ll need to purchase a plan to continuously monitor all links. The paid plans (at the time of writing) start at around $47/year for a single site. While the cost might be worth it for the performance benefit, it is a budget consideration versus completely free plugins.
  • Requires Account Setup: Because it’s a SaaS model, you must create an AIOSEO account and connect the plugin to their service. This extra step is straightforward in the wizard. Still, some users may prefer not to rely on an external service or might be concerned about external data usage (AIOSEO will be crawling your site links via their cloud).
  • Primarily Internal Links on Free Plan: The free tier focuses on internal link scans (up to 200). If you want extensive external link checking, you likely need a paid plan. So, if your main concern is monitoring lots of outbound affiliate or reference links, the free plan could fall short.
  • Newer Plugin Ecosystem: Being newer, this plugin doesn’t have the long track record of the classic Broken Link Checker. While it’s from a reputable developer, minor bugs or compatibility issues could arise as it evolves. (For instance, initial versions might not have all the advanced filtering options that older plugins accumulated over the years.) That said, it is actively maintained under the AIOSEO umbrella.

In summary, AIOSEO Broken Link Checker is an excellent choice if performance is a top concern. It delivers an easy, beginner-friendly experience with minimal server load. Just keep in mind the free usage limits – large sites or those needing constant scans will likely need to invest in the premium version for full coverage.

3. Redirection (404 Manager & Redirect Plugin)

Redirection 404 Manager and Redirect Plugin

Redirection is a hugely popular WordPress plugin (over 2 million installs) that is primarily a redirect manager, but it’s extremely useful for fixing broken links, especially internal ones. Instead of scanning your content for broken URLs, Redirection works by tracking 404 errors on your site as users encounter them. Whenever someone (or a search bot) hits a non-existent page on your site, Redirection logs it in a 404 error log. You can then easily create a 301 redirect right in the plugin to send that broken URL to a working page of your choice. This effectively “fixes” the broken link by redirecting visitors (and search engines) to the correct content. Redirection is very lightweight and focuses on managing redirects; it doesn’t crawl all pages like a broken link checker does, but it’s a vital tool for repairing broken internal links and preventing 404s from affecting users.

Pros:

  • Easy 301 Redirects: Redirection makes it super easy to set up permanent redirects for any broken URL. If you change a post URL or delete a page, you can create a redirect in seconds (no need to touch code or .htaccess). This ensures anyone hitting the old link (or bookmark) gets sent to the new page seamlessly. It’s an effective way to fix broken internal links by guiding traffic to the right place.
  • 404 Error Logging: The plugin automatically keeps track of 404 errors on your site. In the plugin dashboard, you can see a list of all the broken URLs that visitors tried to access. For each 404, it often shows the referrer (where the visitor came from) and the user agent. This helps you identify broken links – for example, you might discover a broken link in your menu or an old external site linking to a missing page.
  • Lightweight – No Full Crawl: Unlike full-site scanners, Redirection doesn’t crawl all pages continuously, so it doesn’t put a load on your site. It works passively by catching errors as they happen. This is great for performance – you get broken link monitoring in real time without an intensive scan.
  • Advanced Redirect Options: It supports regex pattern matching for advanced redirects (useful if you reorganized a whole section of your site). You can also choose different redirect statuses (301 permanent, 302 temporary, etc.). It even allows conditional redirects (like based on login status) and tracking of how many times each redirect is used. These features go beyond broken link fixing into general site maintenance territory.
  • Free and Regularly Updated: Redirection is completely free and maintained by a long-time WordPress developer. It’s a very trusted plugin for over a decade. There is no premium version – all features are included for free. It’s regularly updated to stay compatible with the latest WP versions.

Cons:

  • Reactive (Not Proactive): Redirection doesn’t proactively scan for broken links in your content; it only catches them when a user or bot triggers the broken URL. This means if a page on your site has a broken outbound link, Redirection won’t know unless that broken URL happens to generate a 404 on your server. (Redirection mainly concerns broken internal links – i.e., URLs that point to your site.) So, it’s not a standalone solution for finding broken external links or typos in your content. You might miss some issues unless they show up in the 404 log.
  • 404 Log Noise: If your site gets a lot of hits to broken URLs (including malicious bots scanning for pages), the 404 log can become quite large or noisy. It can sometimes be tricky to sift through and identify which 404 entries correspond to the actual content that needs fixing. The plugin allows filtering and grouping of errors, but beginners might be a bit overwhelmed if thousands of 404s appear (for example, from spammy bots). It’s advised to be mindful of the logging settings – logging everything indefinitely could clutter the interface or database. You might want to periodically clear out irrelevant 404 errors that you don’t intend to fix.
  • No Content Editing: The redirection approach to “fix” a broken link is by redirection rather than editing the link in your content. If the broken link is on your site (e.g., in a blog post), you’ll still eventually want to edit that post to update or remove the link. The redirection will help users in the meantime by redirecting them, but it doesn’t change the actual link text on your page. So, it’s often used in combination with other methods: you implement a redirect to immediately fix user experience, then later update the content itself for a permanent fix.

Overall, Redirection is a must-have plugin for managing broken internal links and 404 errors. It excels at taking any link that leads to your site “Page Not Found” and quickly pointing it to the right place. This ensures visitors never hit a dead end, even if you haven’t yet updated all your old links. For a holistic broken link strategy, you’d use Redirection alongside a scanner (like those above) – the scanner finds broken links in your content (including external ones), and Redirection handles the structural fixes (making sure old URLs still resolve via redirects).

4. Link Whisper (Internal Linking Tool with Broken Link Checker)

Link Whisper Internal Linking Tool with Broken Link Checker

Link Whisper is primarily known as an intelligent internal linking plugin – it uses AI to suggest relevant internal links as you write content. However, it also includes a useful Broken Links Report feature that can help you identify and fix broken links on your site. Link Whisper scans all the links on your website (internal and external) and compiles an “Error Report” listing any broken links it finds. This includes broken internal links (e.g., pointing to a deleted page on your site) as well as broken outbound links (e.g., pointing to a moved or defunct external page). From the report, you can directly click to edit the posts containing those links and fix or remove them. Link Whisper runs these scans in the background in small batches, using a built-in cron job (every 10 minutes, it checks a few links) so as not to overload your server. It’s a convenient solution if you’re already interested in improving your internal linking and want a two-in-one tool that also watches for broken links.

Pros:

  • Internal + External Coverage: Link Whisper’s error report will catch broken links of all kinds on your site. It can find broken internal links (which may hurt your SEO or user navigation) and broken external links (which can frustrate readers). This ensures you have a comprehensive view of link issues to fix, similar to dedicated link checker plugins.
  • Quick In-Context Fixes: The error report interface lets you filter by link type (e.g., show only internal broken links). For each broken link listed, you can jump directly to edit the post/page containing it. This streamlined workflow means you can fix a bunch of broken links in minutes – click the post, update the URL or remove the link, and you’re done. The Link Whisper report essentially centralizes the task of hunting down where broken links reside in your content.
  • Minimal Performance Impact: Link Whisper scanner runs gradually and efficiently. By checking ~10 links every 10 minutes via WP-Cron, it avoids consuming too many resources at once. This staggered approach means even if you have thousands of links, the checking process is spread out to prevent slowing your site. It works continuously in the background, so new broken links (e.g., an external site goes down) will eventually appear in the report without you having to manually trigger a full crawl.
  • Internal Link Suggestions (Bonus): Aside from broken link checking, Link Whisper main function is to help build a strong internal link structure on your site. It suggests relevant links to add, finds posts with few links, etc. Using it can improve your SEO and pageviews by linking your content better. This is beyond just fixing broken links, but it’s a nice bonus for users who want to optimize internal linking. A healthy internal link structure also indirectly helps avoid some broken link issues (for instance, if you change a URL, Link Whisper makes it easier to update links site-wide).
  • Freemium Model: Link Whisper offers a limited free version and a paid version with advanced features. The premium version (required for the full broken link scanning/report) is a paid plugin, but many site owners find the combined features worth it if they are serious about SEO. The free version available on WordPress.org mainly gives some internal link suggestions but likely does not include the full broken link reporting. Still, you can try the free version to get a feel and upgrade if you need the error reporting and other advanced capabilities.

Cons:

  • Cost for Full Features: The broken link checker and many of Link Whisper best features are only in the premium version. The premium Link Whisper plugin isn’t cheap for casual users – a single site license typically runs around $77 per year (often discounted from $97). If you have multiple sites, the cost goes up (there are 3-site and 10-site licenses as well). This is a significant expense compared to free plugins, so it may not be justified if broken link checking is your only goal.
  • Overkill for Solely Broken Links: Link Whisper is designed for internal link strategy; the broken link report is a secondary feature. If you don’t need the internal linking suggestions, installing this plugin just for broken link checking might be overkill. Simpler free plugins or online tools could suffice for basic broken link audits. Essentially, Link Whisper value shines if you will use both its internal linking and broken link fixing capabilities together. Beginners who aren’t into SEO optimization may not utilize the main features fully.
  • Learning Curve & UI: Some users find the Link Whisper interface and multitude of options a bit overwhelming at first. You’ll see reports for inbound/internal links, suggestions, error reports, etc. Navigating these features and understanding how to best use them can take some time. In contrast, a dedicated broken link plugin typically has a straightforward list of broken links and simple actions. So, there’s a slight learning curve here for non-technical users to use Link Whisper effectively (though the plugin provides documentation, and the basics of the error report are not too hard).
  • No Automatic Fixes: While Link Whisper helps find broken links, it doesn’t automatically fix them for you (which is true of all such tools). You still need to manually edit or remove each broken link. The plugin doesn’t, for instance, suggest replacement URLs for broken external links (that level of AI would be neat, but currently, you’ll have to find a new link yourself or decide to unlink it). This isn’t a unique con to Link Whisper, but worth noting that it identifies issues, but the editorial decision of how to fix each broken link is up to you.

In summary, Link Whisper is a powerful SEO plugin that can double as a broken link fixer. It’s especially useful for content-heavy sites or bloggers who want to both improve internal linking and keep an eye on broken links from one plugin. If you already have it (or plan to invest in it), make sure to take advantage of the Broken Links Error Report to maintain a clean, error-free link profile on your site. If not, you might opt for one of the dedicated broken link plugins above, which focuses purely on that task.

(Note: There are other tools and plugins available – e.g., some SEO plugins like Yoast SEO Premium or Rank Math include 404 monitors and redirect managers. We’ve highlighted the top solutions that specialize in broken link detection or resolution. Feel free to choose the one that fits your workflow and budget. Next, we’ll look at how to tackle broken links without any plugin for those who prefer a manual approach or cannot install additional plugins.)

How to Fix Broken Links in WordPress Without Plugins (Step-by-Step)

How to Fix Broken Links in WordPress without plugin

You can find and fix broken links on your WordPress site manually or using external tools if you prefer not to install a plugin. This approach gives you more control and avoids adding extra load to your site, though it can take a bit more time and effort. Below is a step-by-step process to identify broken links and fix them without using a WordPress plugin:

Step 1: Identify Broken Links using External Tools. First, you need to gather a list of all broken links on your website. There are a couple of free, web-based tools that make this easy: for example, BrokenLinkCheck.com or Dead Link Checker. Simply go to one of these sites, enter your website URL, and run a scan. The tool will crawl your site and report any broken links it finds (including the URL that’s broken and the page on your site where the link appears). Another approach is to use Google Search Console if you have your site registered there. In Search Console, navigate to Coverage (or the Pages report in the Index section) and look for errors labeled “Not Found (404)” – this will show URLs on your site that couldn’t be reached. By clicking each error, you can often see where the broken link was linked from (under the Linked From section). Between an online broken link checker and Search Console 404 report, compile the list of broken URLs you need to fix (and note which pages they’re on).

Step 2: Locate the Broken Link in Your WordPress Content. Once you know a broken link (e.g., http://example.com/old-page is returning 404), you need to find where that link is used on your site. In many cases, the external tool or Search Console will tell you the source page. If not, you can use the search function in WordPress: log in to your WP Admin, go to Posts (or Pages) and use the search box to search for the URL or resource name that’s broken. You might enclose part of the URL in quotes to narrow it down. Alternatively, if the broken link is an internal page on your site, you can go to Tools > Broken Links (if available) or manually skim relevant posts. The goal is to open the exact post, page, or widget where the broken hyperlink resides. For example, if the old page is broken, search your posts for “old page” to find any references.

Step 3: Edit the Page/Post to Fix or Remove the Broken Link. Now comes the actual fixing. Edit the content where the broken link is present (open the page or post in the WordPress editor). You have a few options here:

  • If the link target has moved to a new URL (for instance, you reorganized content or the external site changed its structure), update the hyperlink to point to the correct, new URL. For example, change the old page to the new page in the link.
  • If the content is gone and there’s no direct replacement, you may choose to remove the link entirely (unlink it) or replace it with an alternative resource. For instance, if you had linked to an external article that no longer exists, you could find a similar article elsewhere and link that instead. Or just remove the hyperlink and possibly the reference if it’s no longer relevant.
  • Double-check the formatting (sometimes a link is broken due to an incorrect URL or a typo – simply correcting a misspelling in the URL could fix it).

After updating the link or removing it, save/update the post or page. If the broken link appeared in multiple places (say, a repeated URL in many posts), you’ll need to edit all those instances. (For advanced users, you could use a search-and-replace SQL query or a CLI tool to replace URLs in bulk – see Step 5.)

Step 4: (For Internal Broken Pages) Set Up 301 Redirects if Needed. If the broken link was an internal page on your site that you removed or moved, it’s important to set up a redirect so that anyone trying to access that old URL (including via external backlinks) will be sent to a relevant page instead of a 404. Without using a plugin, you can add a redirect rule manually on your server:

  • On Apache servers (.htaccess): Use a 301 redirect directive. For example, to redirect an old page to a new page, you would add to your .htaccess file:
Redirect 301 /old-page/ https://yoursite.com/new-page/
  • This tells the server that “/old-page/” is permanently moved to “/new-page/”. Make sure the paths are correct. Place this in the WordPress .htaccess (usually at the top, before the WordPress block).
  • On Nginx servers: Use a rewrite rule in your Nginx configuration:
rewrite ^/old-page/$ https://yoursite.com/new-page/ permanent;
  • This achieves the same effect (permanent redirect). Nginx doesn’t use .htaccess, so you’d put this in the site’s config file.
  • If you’re on a managed host or a platform like Cloudways, you may have a control panel or set for redirects (for example, some hosts let you add redirect rules via their dashboard without editing files directly). Use those tools if available for convenience.

Setting up these 301 redirects ensures that even if other sites or users have the old link, they will automatically land on the new page or a related page. This preserves your SEO “link juice” by not letting those incoming links hit a dead end. Always choose a relevant redirect target – ideally, the new location of the content or another page covering similar information (don’t just send everyone to your homepage, as that can be confusing).

Step 5: Verify the Fixes and Monitor Going Forward. After you’ve addressed all the broken links you found, it’s wise to double-check everything:

  • Re-run the broken link checker tool from Step 1, or refresh the Google Search Console report after a while to ensure those specific broken links are gone. Many online checkers allow you to re-scan just to confirm all clear.
  • Visit the pages where you fixed links and click them to make sure they lead to the correct destination (and no more 404s). Also, try accessing any internally redirected URLs to see if your 301 redirect works (it should forward you to the new page).
  • In the future, make it a habit to monitor broken links regularly. A good practice is to scan your site for broken links every few months (say, every 1–2 months). You can do this manually with the same tools or schedule periodic runs. Also, keep an eye on your Search Console coverage/404 reports, which are updated continuously – it will alert you to new broken links (particularly internal ones) that search bots find.
  • As a preventive measure, try to avoid creating broken links in the first place: whenever you delete or move a page, immediately set up a redirect for it, double-check typed URLs for accuracy, and consider using tools or browser extensions to validate links when writing new posts. For external links, you can’t control if those sites go down, but regular check-ups will catch if they do.
  • If you have many external links on your site (like a directory or resources list), checking them manually can be tedious. In such cases, using a plugin or a desktop tool periodically might save time, even if you prefer manual fixes. Desktop software like Screaming Frog SEO Spider (free for up to 500 URLs) or Xenu Link Sleuth can crawl your site and find broken links without installing a WP plugin, which is another option.

By following the above steps, you can keep your WordPress site free of broken links without adding any new plugins. It requires a bit of diligence, but it ensures you catch issues before they hurt your users or SEO. Now, let’s address some common questions website owners have about broken links and how to manage them.

Frequently Asked Questions

A: Ideally, make broken link checks part of your regular maintenance routine. For most websites, running a check every 1–2 months is a good practice. If your site is updated very frequently (or you add lots of new outbound links), you might even do it monthly. Regular monitoring ensures you catch dead links early before they accumulate. Additionally, after any major overhaul (like changing your domain, reorganizing content, or deleting many posts), you should immediately scan for broken links since those actions often create some broken references.

A: Yes, absolutely. You can use free online tools to find broken links (for example, BrokenLinkCheck or Dead Link Checker) and then fix them manually by editing your content or adding redirects. Google Search Console is another free resource to identify 404 errors on your site. Once you have the list of broken URLs, you will go into your WordPress pages/posts to update or remove those links, as described in our step-by-step section. This method might take a bit more time than using a plugin, but it gives you full control and avoids adding extra plugins to your site.

A: Yes – having many broken links can negatively affect your SEO over time. Broken links create crawl errors (Googlebot can’t find the page, logs a 404) and send a signal that your site isn’t well-maintained. User experience suffers too (visitors hit dead ends), which can indirectly hurt SEO if people leave your site quickly. One or two broken links won’t tank your rankings, but a pattern of numerous broken links across your site can lower your “quality” in Google eyes. Also, if an important internal page is broken (or linked to incorrectly), it may not get indexed at all. It’s best to fix broken links promptly to ensure link equity flows properly, and users + search engines can navigate your site without frustration.

A: A 301 redirect is a permanent redirect from one URL to another. It tells browsers and search engines that a page has moved permanently and to send traffic to the new URL in the future. You should use a 301 redirect whenever you have a broken link caused by a page on your site that has moved or been removed. For example, if yourdomain.com/old-page is broken because you renamed the slug or deleted that page, set up a 301 redirect from “/old-page” to the most relevant new page (or to the updated URL). This way, anyone trying the old link (or coming from Google search results for it) will automatically be taken to the correct page. It preserves your SEO rankings, bypassing the majority of the old page SEO value to the new page. In WordPress, you can add 301 redirects via plugins like Redirection or server configuration, as discussed earlier. Use 301 (permanent) for content that has gone or moved for good. (Use 302 for temporary moves, but those are less common in this context.)

A: A well-developed broken link checker plugin is safe to use, but there are performance considerations. Traditional broken link plugins that run scans can be heavy if you have a large site. They work by crawling all your content, which can momentarily use a lot of database and CPU resources. For example, the Broken Link Checker plugin is known to impact performance during scans, which is why some hosts cautioned against it. That said, newer versions and alternate plugins have mitigated this. The WPMU Dev Broken Link Checker now offers a cloud scan option to reduce server load, and the AIOSEO Broken Link Checker is cloud-based by design – these have minimal impact on your site’s speed.

Conclusion

Broken links may seem like a small nuisance, but they can have outsized effects on your website success. They disrupt your visitor experience, make your site appear less credible, and can even undermine your SEO efforts over time. The good news is that broken links are 100% fixable with a bit of effort; by using the right tools – whether a robust plugin that automates detection or a careful manual process – you can routinely hunt down dead links and correct them before they cause harm.

For WordPress users, plugins like Broken Link Checker (WPMU Dev) or AIOSEO Checker make the job easier by finding issues for you and even enabling quick fixes from the dashboard. At the same time, understanding how to fix links manually (and implementing 301 redirects for moved content) ensures you have full control and a deeper awareness of your site’s structure. Savvy site owners often use a combination of methods: perhaps running a plugin scan quarterly while also keeping an eye on Google Search Console or using Redirection to catch any stragglers in real time.

The key takeaway is to be proactive. Don’t wait until a user complains or your rankings drop to address broken links. Make it a routine maintenance task to check for broken links and fix them. Your website will be better for it – with smooth navigation for users, preserved SEO value, and a professional shine of being up-to-date and well-maintained. By regularly auditing your site and promptly fixing broken links, you ensure that every click on your WordPress site leads somewhere valuable, which is exactly what you and your visitors want. Happy linking, and may all your links stay unbroken!

About the writer

Hassan Tahir Author

Hassan Tahir wrote this article, drawing on his experience to clarify WordPress concepts and enhance developer understanding. Through his work, he aims to help both beginners and professionals refine their skills and tackle WordPress projects with greater confidence.


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