If you want to understand how users engage with your WordPress site, setting up scroll tracking with Google Analytics is smart. Using the MonsterInsights plugin, you can easily track how far visitors scroll on your pages and collect valuable insights to enhance your content strategy. This guide covers all the steps, from getting your MonsterInsights license key to analyzing scroll depth data in Google Analytics. Whether a WordPress beginner or a seasoned user, these simple steps will help you set up scroll tracking.
What is scroll tracking in WordPress with Google Analytics?
Scroll tracking in WordPress with Google Analytics is a feature that allows you to measure how many visitors scroll down on your web pages. This tracking provides insights into user engagement by monitoring how much your content viewers access. Using a plugin like MonsterInsights sends data to your Google Analytics account, helping you see metrics like the percentage of the page that users reach, the most engaging sections, and how different pages perform in user interaction.
Many site owners also use Jetpack for tracking, which complements Google Analytics by offering additional features like site stats and visitor insights. This combination allows you to gain a more comprehensive understanding of your audience’s behavior. Whether using Jetpack alongside or relying solely on Google Analytics, understanding scroll depth helps you make informed decisions to improve your content layout and optimize the overall user experience.
How to Add a New Plugin to WordPress Dashboard
Open your WordPress dashboard and find the “Plugins” section on the left-side menu. Move your mouse over the “Plugins” option, and a dropdown list will appear. Click on “Add New” to access the plugin library. This step helps you install new plugins to your website.
How to Upload a Plugin in WordPress Dashboard
Open your WordPress dashboard and find the “Plugins” option on the left menu. Click on “Add New” to visit the plugin library page. At the top, you will see the “Upload Plugin” button. Click it to select and upload the plugin file you want to install. After uploading, continue with the installation steps to activate your new plugin.
How to Browse and Upload a Plugin File in WordPress
Click the “Browse” button in your WordPress dashboard to find your plugin file. Once opened, a window will allow you to choose and install your plugin file from your computer. After selecting the file, press “Install Now.” Proceed to install and upload the plugin to your website.
How to Select and Extract a Plugin File in WordPress
Click on the plugin file in your computer directory to select it. Once you highlight the plugin, press the “Open” button to upload it to your WordPress dashboard. This step adds the plugin you chose for installation.
How to Install a Plugin in WordPress
After selecting the plugin file, click the “Install Now” button. This will start the installation process in your WordPress dashboard. Wait for the plugin to install before moving on to the next steps.
How to Activate the Scroll Tracking Plugin in WordPress
After installing the plugin, click the “Activate Plugin” button to turn it on. This step will allow the plugin to start working on your WordPress site. Look for the blue “Activate Plugin” button and click on it to finish this step. Activating the plugin is needed for scroll tracking to work correctly with Google Analytics.
How to Start the Setup Wizard for Scroll Tracking in WordPress
To start, scroll down on the page and click the “Launch the Wizard” button. This will open the setup wizard to help you finish the Google Analytics setup for scroll tracking. The button is easy to find, labeled as “Launch the Wizard” in blue. Just click on it, and the setup will help you through the rest of the steps. This makes setting up scroll tracking simple and fast!
Selecting Your Website Type in MonsterInsights
In the MonsterInsights setup, pick the category that best describes your website. You’ll see choices like Business Website, Publisher (Blog), and E-commerce. For example, if you have a blog, choose Publisher (Blog) by clicking the radio button. Once selected, click “Save and Continue” to move forward. This step helps MonsterInsights set the best options for your site’s scroll tracking with Google Analytics.
How to Connect MonsterInsights with Your WordPress Site
To connect MonsterInsights:
- Enter the license key that you got after buying the pro plugin.
- Copy the key into the field marked “License Key.” Once entered, you will see a message saying “activated
- Click.” the “Connect MonsterInsights” button to link your site with Google Analytics.
This step is needed to set up scroll tracking and get all the analytics features.
How to Connect MonsterInsights to Google Analytics
To link MonsterInsights with Google Analytics, click the “Continue & Connect to Google” button. This step is essential to allow MonsterInsights to use your Google Analytics account for tracking and reports. After clicking, you will choose your Google account and complete the setup. This connection helps enable scroll tracking on your WordPress site.
Select Your Email to Connect Google Analytics
To proceed, click on your email address displayed on the screen. This step connects MonsterInsights to your Google Analytics account. Choose the correct email linked to your Google services to complete the setup. Google Analytics helps gather information about how people use a website and provides detailed tracking reports for your WordPress website.
Sign in to MonsterInsights with Google
To sign in to MonsterInsights, click the “Continue” button after selecting your Google account. This step permits MonsterInsights to access your Google Analytics data and sync it with your WordPress site. By clicking “Continue,” you allow MonsterInsights to connect and track your website activity.
How to Select and Connect Your Google Analytics Property in MonsterInsights
From the dropdown menu, choose your Analytics Property to link with MonsterInsights. Make sure you select the correct property for your WordPress site. Once selected, click the “Complete Connection” button to finalize the setup. This step links your Google Analytics property to MonsterInsights for accurate data tracking and reports.
Adjust Recommended Settings in MonsterInsights
In the recommended settings section, scroll down to the end of the page and click the “Save and Continue” button. These settings help you control who can see the reports, install updates, and show the MonsterInsights badge. Adjust these settings for your WordPress site as needed. After making your choices, hit “Save and Continue” to lock in the settings and move to the next step of your setup.
Choosing Website Features in MonsterInsights
Here, you can select the website features to enable. Some options include Standard Analytics & Reports, which shows all critical stats in your WordPress dashboard. You can also turn on Improve Link Attribution to track what users click. Other features, like Privacy Compliance Addon and Add Recommended Plugins, help with privacy and gather user feedback. Choose the features you want to use, and then proceed to the next step to finish the setup.
How to Continue After Selecting Website Features in MonsterInsights
After picking your website features, scroll to the end of the page and click on the “Continue” button. This step helps you move forward in the MonsterInsights setup. By clicking “Continue,” you will save your selected options and proceed to the next part of the setup process for your WordPress site.
Completing the Tracking and Analytics Setup in MonsterInsights
Your MonsterInsights setup now connects to Google Analytics, and all the tracking features are ready. You’ll see a message that says, “Tracking and Analytics are All Setup!” To complete this process, click the “Finish Setup & Exit Wizard” button. This step finalizes the connection and ensures all data is collected correctly. After finishing, your WordPress site will be ready with the new tracking setup.
How to View Reports in MonsterInsights After Setup
Congratulations! You have set up MonsterInsights and connected to Google Analytics. To see the critical stats inside your WordPress dashboard, click “View Reports.” This button lets you access all the tracking data and insights directly in your site’s admin area. You can quickly check your analytics and monitor your site performance.
Waiting for the Overview Report in MonsterInsights
After completing the setup, you might need to wait up to 24 hours to see your overview report. MonsterInsights processes your Google Analytics data to provide accurate reports during this time. You’ll see a message saying, “We’re Waiting for Your Stats,” indicating that the data is being prepared. Once the wait is over, you can access detailed insights about your WordPress site directly from the dashboard.
Accessing the Overview Report in Publisher for MonsterInsights
To see the overview report in MonsterInsights, click on the dropdown labeled “Publisher.” Select “Overview” from the list to view how visitors interact with your website. This section summarizes the primary metrics and insights about your WordPress site. It’s a great place to look at key stats and reports quickly!
Checking Average Scroll Depth in MonsterInsights
To find your average scroll depth, scroll down to the end of the Insights page. This metric shows how far users are scrolling on your website pages. You’ll see the percentage displayed, Showing how much of your content people view. This information helps you gain a better understanding of user behavior. And improve the layout of your website and material to achieve more effective outcomes.
Opening Google Analytics to Access Your Website Data
To access your Google Analytics account, type analytics.google.com in your browser’s URL bar and press Enter. This will take you to the Google Analytics homepage, where you can log in and see your website data. Here, you can view reports, track visitor behavior, and gain insights into your site performance.
Accessing Reports in Google Analytics
In Google Analytics, click ” Reports ” in the menu on the left. This section provides a detailed view of your website’s data, including user traffic, engagement, and other vital metrics. By clicking “Reports,” you can explore insights to help improve your website performance and better understand your audience.
Viewing User Engagement and Retention in Google Analytics
To check user engagement and retention data in Google Analytics, click on the menu option labeled “User engagement & retention.” This section provides insights into how users interact with your website and their engagement levels over time. You can analyze metrics like active users, new users, and average engagement time to better understand your audience’s behavior.
Accessing Events Data in Google Analytics
To view event data in Google Analytics, click on the option labeled “Events” in the left-hand menu. This section provides detailed information on user interactions such as clicks, downloads, and other engagement activities on your website. By analyzing events, you can gain valuable insights into how users engage with your site’s elements.
Viewing Event Results in Google Analytics
To gain insights into your events’ performance, access Google Analytics and explore the User Engagement & Retention section. Here, you’ll find a detailed breakdown of events by name, allowing you to monitor user interactions on your website. Regularly reviewing these metrics enables you to confidently refine your content and marketing strategies, informed by accurate and up-to-date data.
Analyzing Scroll Depth Data in Google Analytics
In Google Analytics, you can track scroll depth to see how far users scroll on your web pages. The scroll depth report displays critical data like event count, sessions, and the number of times users reach specific scroll percentages. This helps you understand user engagement with your page content. Additionally, the report breaks down events by country, device, and session duration, offering detailed insights to improve your content strategy.
Conclusion:
With scroll tracking enabled on your WordPress site using MonsterInsights and Google Analytics, you’re all set to attain a more profound understanding of how users engage with your content. From activating the right plugin to viewing detailed user engagement reports, you now have the tools to boost your website’s performance and user experience. Remember to monitor your analytics to spot trends and make improvements. By following these steps, you can enhance your site’s engagement and provide a better experience for your audience.
About Author
This article was written by Haider Aftab Abbasi. If you’re looking for more insightful content or professional collaborations, feel free to connect with Haider on LinkedIn using the provided link.
